News
› Polar named the Official FIS Timing Partner
Tuesday, November 25, 2008 Polar has announced a new cooperation with the International Ski Federation (FIS) whereby Polar will become the "Official FIS Timing Partner for Cross-Country Skiing" and the "Official Heart Rate Training Computer for the FIS Nordic Combined World Cup". The agreement will cover all events within these two FIS disciplines during the next three seasons, including 2010/2011. Both parties are most satisfied with the cooperation, because of Polar's heritage in Cross-Country Skiing and the significant meaning of heart rate for both Polar and FIS.Based on the positive experiences last season, both parties were very pleased with the first year of cooperation and decided to extend the agreement. Cooperation has been deepened to contain timing partnership in Cross-Country Skiing and official heart rate training computer partner status in Nordic Combined for the three-year contract period. The cooperation offers great opportunities for Polar to be closely involved with the practical sports life. After all, Polar and heart rate-based exercise guidance have been for many years a core element of athlete performance training.
Using Polar's advanced telemetry solutions, the two partners will work together to collect and distribute live heart rate data to the TV audiences in a simple and easy to understand format. It is an extremely valuable tool for creating insights that enhance the comprehension of the physical demands of the sport. The deeper content will help the viewers to better understand and enjoy the sports, and further develop the interest in Cross-Country Skiing and Nordic Combined.